There will be no paid partnerships or favoritism for bigger ICM customers, Lawley said. Search.xxx is an equal-opportunity search engine The search engine also employs a Google PageRank-esque algorithm that weights sites more heavily depending on how many other sites link to them. Sites will be ranked according to keyword matching in the domain name, meta data, and site content. Merely promise that you're over 18, select your language, and indicate your sexual orientation, and Search.xxx will deliver objectively-ranked results. xxx.īeyond the basic ground rules, Search.xxx is an equal-opportunity search engine, Lawley said. If there's a violation, the site will be removed from the search engine and potentially from. This means that any site that turns up in a Search.xxx search will also comport with these rules. The sites must also be tested for malware and viruses daily by McAfee SECURE Malware Scan. Within the pornternet, ICM sets the rules.
Lawley figures the same thing could happen if micropayments were streamlined in the porn industry, where piracy is also rampant.
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The music industry succumbed to selling individual songs rather than forcing people to buy full albums, which reduced the incentive for piracy. Lawley wants ICM to play a gatekeeper role for porn sites similar to Apple's role in the App Store or iTunes. A secure micropayments system would give customers and purveyors more options. That's "yesterday's business model," the CEO said. "We think that will be an absolute game changer," Lawley told The Verge.įor the most part, the porn market is divided between free, ad-supported sites and premium, paid subscription sites. For ICM, the next hurdle is micropayments, which it plans to introduce in June or July of 2013. The porn industry has historically been a leader in embracing new technology. "We're not looking at world domination with this." That strategy is new, and it's potentially disruptive - so much so that the porn industry sued ICM back in November. The company essentially wants to create a separate internet for porn, a place where users can browse safely and discreetly, and all sites will operate according to ICM's rules. porn, which will presumably be listed in Search.xxx if granted. xxx since the domain debuted in December. "We're not looking at world domination with this."īut ICM's approach to Search.xxx is consistent with the strategy it's pursued around. "It's an alternative," said Stuart Lawley, CEO of Florida-based ICM Registry, the company that administers. But it is the first search engine to exclusively search. Search.xxx isn't the first porn-only search engine, nor is it the first to use a minimalist aesthetic. But it's actually part of something greater: the effort to build a self-sustaining internet for porn. xxx sites while countering attempts by mainstream search engines to de-emphasize porn in search results.
The search engine is ostensibly an effort to promote the new X-rated ecosystem of. xxx domain just launched a porn-only search engine, Search.xxx, after a year of development.